Doug Freeman

Your solo or micro business faces unique marketing challenges. Smart Marketing for Solopreneurs and Microbusinesses features simple and effective steps to bypass those challenges to optimize your marketing efforts.

The secret is to focus your marketing communications on actions that establish your brand with target customers and build relationships with them. To accomplish this, you’ll learn how to customize messaging and implement multiple tactics to engage customers. Also, this will… Show more

Your solo or micro business faces unique marketing challenges. Smart Marketing for Solopreneurs and Microbusinesses features simple and effective steps to bypass those challenges to optimize your marketing efforts.

The secret is to focus your marketing communications on actions that establish your brand with target customers and build relationships with them. To accomplish this, you’ll learn how to customize messaging and implement multiple tactics to engage customers. Also, this will help you identify and pursue market niches to grow a more successful business.

• Set the stage for effective marketing
• Create the right tools to support your smart marketing efforts
• Establish your unique marketing position with target customers
• Implement your action plan for sustainable results

Doug Freeman shares this collection of marketing tips based on his more than 30 years of solopreneurship in business communications services and consulting. He has worked with clients ranging from Fortune 100 companies to startups in the U.S. and abroad. Doug is an advocate for entrepreneurship and small business.

Available in print and e-book from Amazon and Barnes & Noble. Show less

Far too many age 50-plus business professionals are unemployed, under-employed or feel like giving up on their careers. They have been devalued in many industries due to ageism and as a negative side-effect of the global economy. All of this is despite the fact that they have a wealth of knowledge, powerful skills, priceless experience and a wealth of contacts. And this isn't just about the effects of such talent being under-utilized or wasted. The negative economic impact of not having this… Show more

Far too many age 50-plus business professionals are unemployed, under-employed or feel like giving up on their careers. They have been devalued in many industries due to ageism and as a negative side-effect of the global economy. All of this is despite the fact that they have a wealth of knowledge, powerful skills, priceless experience and a wealth of contacts. And this isn't just about the effects of such talent being under-utilized or wasted. The negative economic impact of not having this talent in our global workforce is enormous. Entrepreneurship, through solo or micro businesses, is the best option for many of these talented people-like you. This book contains over 50 workarounds for the common "pain points" age 50-plus entrepreneurs face as they operate, market and grow their ventures. Each workaround contains multiple action items and tactical options to implement immediately. All of this advice applies to a wide range of contract-based business services and even many product-based enterprises. Workarounds is all about strategies and tactics to drive success in the competitive private sector, government and non-profit marketplaces. Workarounds offers lessons learned from the author's decades of self-employment experience and years of research. Additionally, this book contains interview quotes from 20 of the world's most recognized career coaches, entrepreneurship experts, authors/speakers and futurists who advise millions of age 50-plus businesspeople across the globe. Benefit from insights and advice from thought leaders and best-selling authors including Seth Godin, John Tarnoff, Whitney Johnson, Jacob Morgan, Kerry Hannon, Nancy Collamer, Richard Eisenberg, Tom Goodwin, Dr. Ross McKenzie and Marc Miller. Show less

Unconventional travel books about Hong Kong and Macau, Sidney and Melbourne Australia, and the Pacific Northwest US. The authors put a unique stamp on their personal reflections by giving a modern twist to the well-known phrase, “A picture is worth a thousand words.” Each of the 43 enlightening and entertaining impressions features an original black and white photograph and a story that’s exactly 1,000 characters long. Color photos are features in the e-book editions.

Contributed this chapter to the book.